Expertise

Where Business, Technology, Product, Research and Communication Meet

My work sits at the intersection of business, technology, product, research and communication. Over the years, I have deliberately developed skills across these areas because I believe that solving meaningful problems often requires more than expertise in a single discipline. My approach combines strategic thinking with research, analytical thinking with creativity, and ideas with execution.

Business Strategy & Consulting

I help businesses think through problems, opportunities and decisions with greater clarity.

My experience includes business planning, financial modeling, business valuation, business intelligence, market research and strategic planning. I am particularly interested in understanding how businesses can use information and strategy to make better decisions and build sustainable growth.

Business and strategic planningMarket and competitive researchBusiness intelligenceFinancial modelingBusiness valuationBusiness analysisGrowth and market-entry thinkingBusiness process improvement

Product & Technology

I am interested in building technology that solves real problems rather than technology for its own sake.

I have worked on websites and digital products, from understanding the problem and defining the solution to development, content, testing and improvement.

Product developmentProduct research and discoveryDigital product strategyWebsite developmentWordPressFramerCMS implementationDigital transformationProduct documentationAI-assisted developmentBasic HTML, CSS and JavaScriptData and technology exploration

Building products such as Pagia has strengthened my understanding of the relationship between users, technology, business models and execution.

Research & Market Intelligence

Research is at the centre of much of my work.

Whether I am exploring a business opportunity, studying a market, evaluating a product idea, or writing about an emerging issue, I enjoy going beyond surface-level information to understand what is happening, why it is happening, and what it could mean.

Market researchIndustry researchCompetitive intelligenceCompany researchMarket sizingConsumer and customer researchBusiness and industry analysisTechnology trendsEmerging marketsDigital economy research

I am particularly interested in research that can move beyond information and become useful intelligence for decision-making.

Data & Business Intelligence

I enjoy working with data because it provides another way of understanding a problem.

My experience includes working with Excel and Power BI, alongside ongoing development in SQL, PostgreSQL, Python and data analysis. I use data to explore patterns, organize information, support business decisions and communicate findings clearly.

Data analysisBusiness intelligenceData visualizationReporting and dashboardsBusiness performance analysisMarket and customer dataSQL and database fundamentalsPython for data analysis

I am particularly interested in using data alongside business context rather than treating analytics as an isolated technical function.

Marketing & Go-to-Market

I have worked across digital marketing, content, market research, positioning and business growth.

My approach to marketing starts with understanding the customer, the market, the problem and the value being offered.

Market researchCustomer and buyer persona developmentGo-to-market strategyDigital marketingContent strategySEOProduct positioningMessagingMarketing strategyCustomer researchGrowth experimentation

I am especially interested in the connection between product, positioning, marketing and customer behaviour.

Writing & Communication

Writing has been one of the most consistent parts of my professional and creative life.

I write both fiction and nonfiction and have experience creating business, technical, marketing, research and educational content. I enjoy making complex subjects easier to understand without stripping away what makes them important.

Business writingTechnical contentResearch writingSEO contentProduct documentationEducational contentStrategic communicationEditorial reviewFiction and nonfiction

For me, good communication is not simply about using the right words. It is about making an idea understandable to the person who needs it.

Project & People Management

My background in HR and project management has also shaped how I approach execution.

I understand that good ideas require people, processes, accountability and coordination to become reality.

Project coordinationStakeholder managementTalent acquisitionTalent managementHR operationsTeam coordinationProcess developmentPerformance management supportEmployee lifecycle managementDocumentation and reporting

This experience has given me a broader understanding of how organizations operate and how people contribute to successful projects.

How It Connects

How I Bring It Together

The individual skills matter, but I believe the real value comes from connecting them.

A business opportunity may require market research.

Research may reveal a product opportunity.

A product may require technology.

Technology may need a business model.

A business model may require a go-to-market strategy.

And all of it requires clear communication.

That is where my interests converge.

I research. I analyze. I strategize. I build. I write.

And I continue developing the skills that allow me to move between these disciplines and approach problems from multiple perspectives.